Challenge
Hogarth specialises in creating, producing, adapting, and delivering content at global scale for many of the world’s largest brands. They had created a platform for clients and colleagues called Open Content Platform (OCP). The platform was failing to gain momentum after a big bang approach to deployment.
MY ROLE: To scale a design team. I support a new product function to bring focus back to the users through human-centered design.
- Establish a design team and ways of working
- Unpack a wealth of research into a usable state
- Work with product leads to establish horizons and backlogs
Details of my work are confidential. This is a glimpse of what I did.
Taking design from theory to practice
To support the new Product team and designers, I established a blueprint for designers to follow, that aligned to product and the agile ways of working. This allowed me to quickly establish a cadence and help people understand ‘Design’ and what it meant to Hogarth.
Reframing insight to create engagement
A wealth of insight had been generated for interviews, surveys and some heuristic evaluations. But the output was detailed, the language didn’t relate to the business and was very technical in nature. I worked with the team to develop the business language. We reframed the content into high-level blueprints. This was done to reengage the business, which had lost interest in the platform.
Turning North Stars into Horizons
I re-established engagement and sponsorship. Then, I set out a number of journeys with users and clients. These journeys helped to understand value and importance. This then became the start of building horizon blueprints that allowed product and development to plan and design features and backlogs. Adjacent to this I ran regular design retrospectives and workshops to support the grwoth and development of the design team.
Miguel Edwards 